product type understanding

What is Market environment?

Table of Contents Market environment The market environment refers to the various external factors that can affect a business’s operations and performance, including economic, social, technological, legal, and political factors. Understanding the market environment is critical to making informed business decisions, and there are several layers of analysis that businesses can use to gain insight …

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Customer Perceived Value (CPV)

What Is Customer Perceived Value?

Table of Contents History of Customer Perceived Value The concept of customer perceived value (CPV) has been around since the 1980s. It was first introduced by Philip Kotler, a marketing professor at Northwestern University, who argued that companies should focus on creating value for their customers rather than simply trying to sell products. Since then, …

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