Table of Contents Market environment The market environment refers to the various external factors that can affect a business’s operations and performance, including economic, social, technological, legal, and political factors. Understanding the market environment is critical to making informed business decisions, and there are several layers of analysis that businesses can use to gain insight …
Table of Contents Product vision refers to a clear and compelling description of what a product or service will be, how it will benefit customers, and how it aligns with the overall business strategy. It is a crucial component of product development, as it provides a roadmap for the product team to follow and ensures …
Table of Contents Product Goals: The Key to Driving Business Success As a product manager, your main responsibility is to create a product that meets the needs of your customers while driving business success. However, this can be easier said than done. In order to create a product that achieves these goals, you need to …
Table of Contents History of Customer Perceived Value The concept of customer perceived value (CPV) has been around since the 1980s. It was first introduced by Philip Kotler, a marketing professor at Northwestern University, who argued that companies should focus on creating value for their customers rather than simply trying to sell products. Since then, …
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